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We are a  CUSO on a mission to reinvent the decline experience.

Scroll down to learn more about how we are helping Credit Unions decline with dignity.

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Provide declined, consumer loan applicants with an empathetic path forward.

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Digitally delivered and fully compliant Adverse Action Notifications.

You can move on from outdated, impersonal, and uncaring AAN templates.

We've transformed the AAN into an educational opportunity that adds value and provides hope.

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Decline applicants with a customized action plan.

Our white-labeled Digital Credit Counselor enables your declined applicants to select financial objectives and goals and generate a personalized path.

Their progress is tracked and displayed,  and feedback is provided in real-time.

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Targeted content and education-rich personalized tools.

Our tools marketplace includes all of the calculators and credit-building services necessary to help credit-challenged individuals close credit gaps.

Tools are provided in context to support personalized plans and individual outcomes.

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Build a pipeline and relationships at the same time.

Follow the journey of your declined borrowers and track their progress. Provide real value by thoroughly understanding their needs and uncover other ways to help.

Seek opportunities to assist along the way, and be the first to make an offer as they arrive.

The Warm Decline

When well-intended borrowers fall short of credit-based requirements, achieving their financial goals requires focus and time. For this reason, turning down loan applicants is a challenge for mission-focused credit unions. Credit unions want a holistic way to decline ineligible borrowers with empathy.

Introducing the Warm Decline, a reimagined and redesigned credit decline process that delivers with empathy and a real path to loan eligibility.

“It’s not a no, it’s a not yet!”

Help Your Members Achieve Their Financial Objectives.

Our approach to developing and refining a digital experience takes a holistic approach - to help your credit union become a partner to the consumer as they seek to take an educated and empowered path to achieve their credit and financial goals.

Empower your members to make a real difference in their financial lives and become their preferred provider for a lifetime of financial services.

Be the First to Say YES!

Automatically leverage your underwriting criteria to send offers based on income or credit growth. Identify early when an end-user gets a new job or a pay increase.

Create new targets to meet credit-challenged borrowers halfway. Know "who's next" before they make the pre-screen list!

Leverage data to find new opportunities and power up your community development efforts with the fintech forward, digital credit counselor.

Building a Pipeline of Future Borrowers

You can leverage the Client Portal to enable your lending and frontline teams to make recommendations for the next best product. Downloadable CSV files integrate easily with your CRM or outbound dialer, allowing your credit union the opportunity to support credit climbers and eligible applicants proactively.

The credit improvement cycle introduces prospective members to the value of membership in your credit union, including any credit-building products you offer. The Credit Counselor lets them know when they are ready and the Client Portal alerts your teams when goals have been met and eligibility has been attained.

Our Product

Users select financial objectives, goals, and generate a personalized path. Credit unions find out if and when users are eligible for specific products. Progress is tracked and displayed, users get engaged and coached.
Missional objectives are met!


Financial Literacy

Your members gain a deeper understanding of credit through educational resources and tools, including articles specific to credit improvement needs. Provides Spanish language support.


Tool Marketplace

Our tools help active end-users improve their credit mix, pay off and down debt, and increase savings. Tools contextualize an end-user's goals and personal path when they are credit-challenged.


Simplified Implementation

We've streamlined implementation and onboarding and can bring the Credit Mountain platform online with your credit union in as little as one day*!

*requires a dedicated core team effort for the day


CDFI & LIC Support

Use the digital credit counselor to set and meet credit counseling requirements. Accommodate thin file credit and help empower your communities by offering honest, fair solutions and credit-strengthening services.

Trusted by the Credit Union Movement!

Credit Mountain is a CUSO!
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Credit Mountain

Credit Mountain was founded with a "crazy idea" that credit unions could use a software-based solution to offer declined borrowers a path to approval. Since the initial concept was piloted by the Cornerstone Credit Union Foundation and a handful of pilot organizations, we've built a team of finance and technology experts who are all-in on the credit union movement and helping consumers achieve their financial objectives.

We are a CUSO - built with credit unions, for credit unions!

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Contact us today to grow your business

Book a demo and learn more about how Credit Mountain and our Digital Credit Counselor can help transform your lending experience.